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EU projects

The implementation of the project “Clean Label – Development of a Line of Meat Products without Additives” is currently underway. The project is co-financed by the European Union from the European Regional Development Fund.

Project beneficiary: PIK VRBOVEC plus d.o.o.

Project partner: Croatian Institute for Public Health

Total project value: 20.353.265,19 HRK

Amount co-financed by the EU: 11.978.207,08 HRK

Duration of the project: 30.6.2020. – 30.9.2023.

A brief description of the project:
The project is aimed at developing a new ‘clean label’ product line in the meat products segment. Realization of the project is planned in two phases – industrial research and experimental development. This project follows an important trend in the industry: the health and wellbeing of consumers. In addition to the multidisciplinary teams from PIK Vrbovec, colleagues from the Croatian Institute of Public Health, which is a strategic partner of the project, are actively participating in the project.

Objectives and expected results of the project:

  • Development of a new ‘clean label’ line of meat products
  • Successful marketing of products at the end of the project, i.e., after experimental development
  • Successful and active cooperation of multidisciplinary teams from PIK Vrbovec and the Croatian Institute of Public Health with other stakeholders and external partners

Contacts for additional information:

Additional information is available at:

The development of the project subpage was co-financed by the European Union from the European Regional Development Fund.

The content of the site is the sole responsibility of PIK VRBOVEC plus d.o.o.

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