A brief description of the project:
The project is aimed at developing a new ‘clean label’ product line in the meat products segment. Realization of the project is planned in two phases – industrial research and experimental development. This project follows an important trend in the industry: the health and wellbeing of consumers. In addition to the multidisciplinary teams from PIK Vrbovec, colleagues from the Croatian Institute of Public Health, which is a strategic partner of the project, are actively participating in the project.

Objectives and expected results of the project:

• Development of a new ‘clean label’ line of meat products
• Successful marketing of products at the end of the project, i.e., after experimental development
• Successful and active cooperation of multidisciplinary teams from PIK Vrbovec and the Croatian Institute of Public Health with other stakeholders and external partners

Contacts for additional information:

• Ines Bertinovec, ines.bertinovec@pik-vrbovec.hr
• Matej Bakšić, matej.baksic@pik-vrbovec.hr

Additional information is available at:

• www.strukturnifondovi.hr